Case Study of Canva’s Design School Content Marketing Strategy

Canva is a tool that allows users to design professional-looking graphics, such as banners, business cards and social media profiles. Founded in 2012 by two college students in Australia who wanted to make it easier for people to use design templates online, Canva has grown into a worldwide company with more than 1 million users per month. The company’s content marketing strategy helps it stand out from competitors like Adobe PhotoShop and CorelDraw by creating simple visual formats for its lessons that resonate strongly with its audience. Being a YouTuber isn’t quite difficult. Sometimes all you need to do is buy YouTube views. 

A simple, beautiful solution that strongly resonates with its audience.

Canva is a design tool for non-designers. It’s very simple, beautiful and useful. Canva has a very strong brand identity with its visual style (the colors) and their logo (the blue arrows). These are all things that make Canva stand out from other competitors in the market.

The simplicity of the Canva design tool is what makes it so attractive to people who aren’t designers. It’s very easy to use and it doesn’t require any special skills or experience. The fact that you can create beautiful designs without having to learn Photoshop or Illustrator makes Canva appealing to a wide range of users

The content keeps things fresh and engaging by encouraging participation.

As you can see, the content is interactive and fun. It encourages participation by allowing users to create their own graphics and share them on social media.

The Canva design school also provides a clear, easy-to-use interface that guides users through the process of creating an infographic or graphic design with ease. The tutorial makes sure that anyone who wants to learn how to use Canva will have no trouble getting started without having any prior experience in making infographics or graphics for their blog or website.

The core content features a consistent structure that users can rely on.

Canva’s content marketing strategy is built on a consistent structure. This helps users learn the content, find what they are looking for, share it with others and feel more confident about using Canva.

When we first launched our Design School program, we wanted to make sure that users could easily find their way around the site by following this structure:

A strong visual identity helps the content stand out and communicate the brand in a clear way.

Canva’s design school content is visually appealing, easy to understand and consistent. It is also organized in a way that makes it easy for readers to navigate and use the information they need.

The site is well-organized, with a main menu bar and sub-menus on every page. The site is also easy to navigate, with links in the main menu bar that lead readers to their desired content area.

Canva is gives its audience the tools to succeed creatively in the digital world.

By creating a straightforward, visual format for its lessons, Canva is giving its audience the tools to succeed creatively in the digital world. The content is easy to understand and follow; it’s engaging and fun to use (even when you’re just learning how to do something); it’s accessible via an intuitive interface that makes finding information simple; and it can be shared easily through social networks like Facebook or Twitter. This approach helps Canva attract new users by making their resources available at every stage of their journey from beginner to expert—and ultimately increase engagement with existing customers who are already familiar with these tools but may not know about them yet!


Content marketing is a crucial step in helping your business grow and succeed. By creating an effective strategy that uses visual design as its foundation, Canva has shown how to make the most of this powerful tool for building brand awareness.

Read also: tipsrevolution

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